Feedback

The gaps in the blog say it all - you still have a lot of research to do and you really should be at the planning stage. Kirsten, Taylor and Sarah - you all need to do much more.

You still need to work on the feedback comments given last time.

You have Sam's initial post on the conventions of music videos - then we have several that focus just on Rep and Ideol - why? They should explore how music videos work - do Goodwin's ideas about their conventions hold up? how do videos vary these ideas? what do you notice works well in the video you are focusing on? what could you use from this video? You need to retitle and refocus these entries or you are not really looking enough at how videos work; at present, you are just looking at one small feature (Rep) and not really tying it in to your projects - it's detached research and does not benefit your project much.

You have some posts looking at IndiePop Videos but I have the same issue with these - they look at general ideas about how the video works OR rep/ ideol. Again, these need refocusing. Why not insert a post looking at indie and pop genres - what are their key features as seen separately? (types of song, type of performance; colours; setting; costume - typical artists); then look at what happens when you create a hybrid or fusion and some artists that you think fit this fusion... Then, having done the general intro, go into the posts about indie-pop videos - how do they use and fuse their separate genre elements? what do we expect from this type of video?
Then, end this segment with a  post, summing up what the implications of your research into this genre are for your video.  This will give it much more impact and coherence and relevance. You can use some of what you have done but need to make quite bold changes.

Still need stuff on audience and institution - can Kirsten put her summary of audience research near to the questionnaire section and add a bit about it suggests you will have to bear in mind for your own product?

Sam - PP on Marina and the Diamonds - need to add comment on what it reveals/ what it implies for your product? Could sue it to show how an indie-op artist has branded herself - what elements create the quirky indie feel and how has she sustained this over her career? What can you learn of this for your artist?

Sam - Branding - part of this is about creating a distinct image (USP) that appeals to the right audience. You could add this in and then incorporate your study of Marina's image in here?

Sam - Lady gaga branding post - focus is a bit confused - you start by analysing the conventions of a CD/digipak cover...which would fit better later on in digipak post. It then merges into an analysis of Gaga's branding - better to label it as such and keep this bit here , as a follow-up to the branding work you have done OR adding it into the branding post, as an example of how branding is consistent over a range of products and why....

You must work to get this up-to-scratch asap - you should be well into your planning by now...