Analysis of Indie-Pop Videos, Ellie Goulding - Starry Eyed.

I am going to analyse and explain in depth the contents of this video, the ideologies and representations given off as well as the special effects, lightening, mise en scene, cinematography and sound effects.


To draw attention to the audience a good start to a music video is an necessity, here in Ellie Gouldings - Starry Eyed close up shots of the singer are used for the audience to know who the artist is, whose representing the video. We have her contrasted into two to form a sort of symmetrical appearance of her creating an effect by also using shadows and dark lighting for special effects. White 'cartoon' stars are also used to create the effect of referring back to the title of the song being 'starry eyed' having the typical mise en scene to represent this, making it even more effective to the audience by placing them onto a black background for them then to disappear with the camera left to use mid angle shots to focus in on the main artist, as well them making an appearance a few points throughout this video, using special effects to give the image that the stars are coming out of the artists hands reflecting once again the title of the song.

This video includes lot of different techniques used for the special effects, as already mentioned we have the symertical view of her as well as the different darkness contrasted between the light to reflect the artist, and the typical white stars placed on the dark background to refer to the song. Also throughout the video, the artist is constantly being swapped to different angels changing positons and using a tracking technique to capture the moves and lyrics from her. We also have the bright lighting which is constantly used throughout this video showing the typical representations of 'stars' that they are bright, shiny and never dull, but as well as this contrasting it with dark colours to represent the night time setting where stars would usually appear.

Different locations are used throughout this video to make the production more interesting, keeping the audience attracted towards it the whole time, keeping their interests within the song. In this particular music video only two locations are used which aren't typical of the song, they seem to be placed within a historical house environment which personally i think is used to create a more unusual atmosphere, keeping the audience intrigued and using something different and unique rather than the stereo typical environments that would be used. The camera tends to use dissolve edits as well as straight cut edits to quickly transfer to a new location but always referring back to the original one, once again keeping the audience captured. We also have the dancers that are generally appearing in the video mostly throughout, having the special edits used on them to show how they transfer around the place featured, how they are dancing and creating a typical imagine of magical, exciting times, we get this connation as an audience through the title of the song being involved with stars, creating a more fantasy atmosphere.

The costumes that are used are generally the artist featured in small dresses and having the look of being bright, possibly reflecting the image of a star, as well sometimes wearing more darker coloured clothes such as blacks to create the night time image, making the representations of the song. The dancers often seen wearing light blue outfits, unusual outfits that stand out, making an appearance to the audience keeping them interested within the video as well as once again reflecting the night time.

To show that Ellie Goulding is the main artist featured in this video, close up shots are always used on her to create the image of her being the most important the whole video being about this one artist, and using long shots on the other dancers which are featured to represent that they aren't as important but still a feature involved within the video.

The song doesn't involve much creativity within its lyrics, but my thoughts are that this has been done on purpose so that the audience can appreciate this song basically for its catchy tune, and unique qualities.

In conclusion we can see that this particular music video focuses mainly upon editing making items seem unique and attracting the audience's attention keeping them engaged. We can see that various close up shots are used, focusing in on Ellie Goulding to show that she's the main artist (most important character). As well as this costumes featured show the contrasts between the light and dark.