Examples of Successful Branding

Branding


Definition: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products - http://www.entrepreneur.com


Brands work because they can offer us as an audience a form of guarantee. The use of Branding can turn a product into something unique and special, therefore making it stand out. Once Branding is successful with an audience, it can create other adverts that have nothing to do with the Brand, although people are still able to recognize the Brand. 


Good examples of successful Branding are those such as Heinz and Cadbury's Chocolate.


Heinz was first established 140 years ago by a man named Henry J Heinz. Over the years he began to join forces with other business men in order to create and promote successful products. Heinz are very well known for their wholesome products, and consistency of good quality. Heinz are popular for more than one or two products and not just in the UK but all over the world, for example; Heinz is best known for it's Ketchup in the USA, Australia for it's Baby food and in the UK the obvious Beans. The most recent Branding Campaign for Heinz was that known as 'It Has to be Heinz', which was launched in October of 2009 across TV Stations, Radio, In-Store, Digital and PR. 

Heinz is even that Successful that it received the Global Icon Status not only by achieving record level of sales but also by creating long lasting customer loyalty with numerous people throughout the world.

Cadbury was established back in 1824, when John Cadbury opened a Grocer's shop selling Cocoa and Drinking Chocolate, located in Birmingham. Eventually moving on to the manufacturing world in 1831, John Cadbury rented a small factory again in Birmingham. The very first Milk Chocolate Cadburys Bar was sold in 1897, the beginning of the Cadbury's Products Chain. Cadbury's have always been popular and well known for their good quality chocolate, and their Branding has been a huge part of this. The most recognizable thing about the Branding  of Cadburys is the obvious, colour purple. As an audience, if we see the colour purple appearing dominant in an advert, even if Chocolate is not immediately the main focus we realise that Cadbury's is what is being advertised to us. Another very recognizable feature we associate with Cadburys is the 'Glass Half Full Productions' slogan that appears on all advertisements. This logo gives the Chocolate Company a positive association, and we as an audience almost always expect a less serious advertisement from the them. Famous advertisements range from the 'Gorilla' to the 'Eyebrow' one.