Analysis of Magazine Adverts - 'Florence and the Machine - LUNGS'

The typical conventions of a magazine advert are;


• Artist/ Band Name
• Record label
• Album title
• Place of purchase of album/ single
• Persuasive/ Eye catching - colours/ text/ images
• Genre of the artist reflected through use of – colours/ font/ images
• Prominent image of the band or artist to make them recognisable



Here I am going to analysis the magazine advert for Florence and the Machine and their album ‘LUNGS’. In relation to the typical codes and conventions of a typical magazine advert I shall see how they are portrayed here and how this will influence our ancillary task for a magazine advert.


Most of the typical characteristics of a magazine advert are included; for instance there is a clear view of the band name and album title as well as the record label in the bottom right of the advert. There is also inclusion of the place and time of purchase of the album; this is all basic essentials for the selling of the product, however the advert also includes persuasive techniques to gain a wider selling point.

The use of the black back ground makes the text and images stand out more. The white text with different use of font is eye catching for the audience and helps to draw attention to the important information such as the artist name and album title. The black back ground also helps the pink flowers and the artist stand out which is a persuasive technique as the audience are drawn to all the important parts of the poster.


The genre of the artist is easily recognisable as ‘Indie’ through this poster. This is conveyed through the use of dark colours and unique illustrations and images. For example the image of the artist against the flowers makes her appear somewhat angelic and brings a theme of nature to Florence and the Machines image. This can then give an indication that the music is quite folk and acoustic, and not mainstream pop.

The style of the artist herself also appeals to her audience. She is wearing a green sheered top and a set of lungs; this relates to the album and also gives a prominent image to the band and artist which makes her recognisable to the target audience that this band are aiming for.

Through analysing this magazine advert for the album ‘LUNGS’ by Florence and the Machine, I can now see how the typical codes and conventions of eye catching and persuasive techniques will help in the making of our ancillary task. I now understand that it is very important to clearly state the genre of your product so that it meets the demands of the target audience, and also the making of a recognisable artist e.g. though use of individual style; which will help expand the selling point of the album.