These two magazine adverts featuring two similar music genres, are showing the typical advertisments of two different artists in similar contents.
Firstly the advert which was placed in the popular magazine Q advertising Gwen Stefani's new album at that particular time focuses mainly on image and font to create this representation of good song writing, attracting the audiences eye, keeping them engaged by the contents we see feautured to the left hand side. The first aspect that reflects this is the main focus being the huge close up picture of the artist herself showing that this advertisment is all about her and when reading this magazine, being a commited fan of this artist or having interests within her, will automatically make you read in depth to find out what this advertisment is actually advertising making buyers available.
Colour is often used to also attract attention mainly having the golden and red contrasting to create a bright, appealing attraction towards its audience making the poster reflect more towards the female teenagers. It's almost like a pastel image has been created which is something individual for the artist, a more alternative representation as usually a basic image would be used as the artist and more focus would be brought upon the font and props to give the overall poster a much more larger appeal for its audience.
The font used is a much more unquie one to advertise who the artist is who is featured as well as the different bits of information gathered underneath to add to the already knowledge given. This font has obviously been used as a way of once again appealing to the correct audience and wanting them to gain attraction into the advertisment by seeing the font that makes it stand out. The artist's name itself is featured in bold writing which is showing to the audience that this poser is focused on her, this is who it's advertising and who's merchandise they are selling. Underneath the bold heading, the albums name has been placed to tell them what the album is callled as this is an important piece of information for any poster advertising music albums, and by separating the individual words this also draws attention towards it as it is now more easily viewed.
As well as this they have added a few well known titles of two songs off the music album, which fans of the artist will already be aware of making them once again interest in the advertisment, interested in buying her album, keeping the main important information in bold letting and changing the font and to a smaller size for the less important points.
The second magazine advert is advertising Ellie Goulding as an artist who is playing at music venues, rather than an artist who is advertising one of her albums like Gwen Stefani.
What's similar to the first advertisment is that a huge close up has also been placed featuring the main artist, showing once again that this music poster is advistising Ellie Goulding, she also seems to have been placed as a 3d image making her stand out more, creating a more realistic image for its audience, as well as having the basic standard background.
The colours that have been used within this poster are mainly darker colours, focusing on blacks creating a representation of nightlife which is exactly when the artist would perform at such venues such as the underage festival shown in this particular photo, having the stage setting in the background reflecting that the person shown is an artist.
This music advert is kept very simple using simple fonts to create a bigger image/representation of the singer, making the poster mainly focus upon her and not different types of fonts surrounding the artist. The only colour used for the fonts is the white basically telling the audience key information about this particular picture, where the image was taken, who it was taken by and a website featured what you can visit in order to find out more information about this event that took place. Having the white font placed upon the black background gives a good image in itself, as it makes the font stand out above the rest attracting the appealing audience which in this particular case would be female teenagers to young adults.
This advert seems to mainly focus upon colour and the image of the artist itself to advertise Ellie Goulding the difference with the first one was that many bits of additional information in unique fonts and size was used to create a representation for Gwen Stefani advertising her as an artist, selling her new album to wanted fans and the public. The similarites that are known is one being the main focus of the singer, having a huge close up picture reflecting who the posters are advertising, as well as using colour in both images to engage the audience but having a more simple style for the second one.
Wednesday, 20 October 2010
Analysis of Magazine Adverts
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