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Tuesday 19 October 2010

Investigation into Digipaks

Digipaks were originally created by a company known as Meadwestvaco in the year 2000. Digipaks are an alternative to the usual Jewel cases that have been popular for years. Digipaks and Jewel cases vary in many ways. First of all the Digipaks are known for having a card stock or heavy paper/cardboard material for their outer packing, where as Jewel cases are known for their clear, hard plastic style. Digipacks can unfold almost like a booklet into three or four parts allowing a huge amount of space for the advertiser to fill, where as Jewel cases stick to the two part cases with little room to fill.

Digipaks have become much more popular in recent years, as artists and films have much more room to add their own style or even information within the space available. This seems to be much more appealing to an audience, with the idea that they get more for their money.

Although Digipaks appear to have much more pros than the Jewel cases, they only appear to be aesthetic ones. There are many cons of the Digipaks when it comes to durability and quality, which should not be expected when they cost much more to produce than the Jewel cases. First of all Digipaks do not appear to crack like the Jewel cases, yet they do eventually peel apart and seperate mostly at the corners, when the teeth of the tray break the CD's or DVD's simply fall out as there is not bottom to hold them in. As well as this, they are seen as environmentally friendly produced yet this does not always happen.

Examples

CD Digipack: Bob Dylan-'Dylan' Greatest Hits





 DVD Digipack: 'Lord of the Rings-Two Towers'

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