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Tuesday 19 October 2010

Analysis of album covers



Featured here are two artists advertising one of their albums using different front covers to do this.
Firstly Katy Perrys album is presented in a more alternative representation and we can see this by the title having the complete opposite purpose to the image viewed. Katy on this particular front cover is pictured being a typical female by the clothes worn, having the small shorts and the cropped pink top on as well and pink wedged heels with added pink accessories. Having her also led upon a sunbed with once again the added colour of pink used for the towel featured suggests that she isn't matching to the title of the album describing her as one of the boys, as her representation is totally the opposite. This shows that the audience will probably not get what they expect from this album, it won't be a simple creation but to have a fun - filled unexpected purpose.
The blue font used for the album's title is presented in a typical colour, by using the colour blue the audience will automatically link this colour with the title due to the connations given off that blue is usually related to males. However they have chosen to have the artists main name in a bright pink colour to match with the other pieces of mise en sene used, to signalise that she a girly character as whilst using the bright colour to make the artist's name stand out above the rest and make it clear to the buyers that she is the important feature of the cover and the person who the album is produced for. As well as the different colour connations used different sizes in the font has also had the opposite effect, with the artist's name, making sure it stands out above the rest of the key information making sure that this is what attracts the audience firsthand, whilst the title of the album has been placed in much smaller font as to not confuse this with the Katy Perry logo, to know which is the important feature and which aren't as significant.
The album cover has the effect that the music produced within it will be fun, quirky, upbeat and most probably a good list of tunes to dance to. We as an audience can identify this by seeing that the lighting placed is constantly bright, with no dullness used in any form and this is shown by the types of features used such as the sky, the sun lounger in the backgarden with the added images surrounding it showing how much of an upbeat album this is going to be for its audience.
The second album advertising Paolo Nutini - Sunny side up is represented in a more typical style, as the image shown is bascially matching the title that has been created.
By focusing on this album the suggestions are that it is basically advertised by the colour scheme and the focus of engaging their audience, attracting their attention by the bright effects used. The colours green, red and yellow used within the background are typical representations of the title reading Sunny, the brightness used within the colour scheme shows the sunny connations for the audience suggesting just like the previous Katy Perry album that this one is also fun with an upbeat list of songs produced on the album. The font has also been placed with the main title being in a yellow colour once again showing the typical connations of relating this particular colour with the word sunny, but having the main artists name in a bold white colour to make it stand out having a bigger effect on the audience, showing just like Katy Perry's album that Paolo Nutini is the main character.
Images used on this album have a more unique style. By having the paintings hung up on the wall expressing the albums name is an effect to which it matches the theme of the cover, having the rainbows and images of the sun and various flowers expresses the albums name in depth adding more expression to what the album has to offer.
It shows the male used within the cover, eating the eggs once again showing connations of the albums name, but expressing this in a different form to the sun used within the pictures of the rainbow etc hung up, this is more of a connation of eggs which could suggest that the audience won't get what expected from this album just like Katy Perry's album.
The similarites between these two vary, having the main focus on font brought upon the main artist tells the audience exactly who the advertising is for, what the audience should expect, as well having the theme of colour to gain attraction for its target audience using bright colours contrasting together. Differences used are that Katy Perry's album has a more alternative representation to what the album is called, expressing a more feminie role to what the title suggests that shes more of a boisterous character. Paolo Nutini's cover is a much more typical representation of fun laughter and quirky music using the images and colour to produce this.

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